Consumer research & panel recruitment
Hear what people think.
Before you launch.
We help brands and founders hear from the people they want to reach — through focused consumer research and panel recruitment.
You can’t build for people you don’t understand
Brands and founders often make product decisions with too little direct feedback. HeyMigo helps you hear from consumers before you invest in the next idea.
Start with the decision
Tell us what you need to learn, which product or category you are exploring and who you need to hear from. We shape the brief around that question.
Reach the right people
We help define the audience and recruit participants against the study criteria. The sample and screening follow the brief.
Use what you learn
Collect responses in a survey and bring the findings back to the decision in front of you: refine a product, test a concept or prepare a launch.
Consumer research and participant recruitment, shaped around your brief.
01
Understand the category
Start with the people who use it.
- Needs and habits
- Product discovery and choice
- Category perceptions
See the market through a consumer lens
02
Test the idea
Get feedback before you commit.
- Product and concept reactions
- Pack and proposition feedback
- Brand and campaign messages
Find questions worth answering next
03
Plan the next move
Bring evidence into the room.
- Organized survey responses
- Patterns across the audience
- Study scope based on your brief
Make the decision with more context
02 / Process
How it works
Define the people you want to hear from
Tell us what you need to learn and who matters to the decision. We shape a study around your audience, category and brief.
We reach your audience
We recruit participants who fit the audience you need. Hear how people discover, compare, buy and use products.
Make better decisions
Get clear findings you can use to refine a product, sharpen a proposition or plan a launch.
03 / Output
Research built around the question
From a focused brief to audience-matched responses and clear findings.
Brief
A study scoped to your question
Audience
Participants recruited to your criteria
Feedback
Responses your team can review
04 / Use Cases
Research for brands, founders and teams
Consumer brands & FMCG
Explore category habits, product choices, pack ideas and brand perceptions with consumers.
Consumer founders
Pressure-test a product idea or proposition before investing in the next step.
D2C and e-commerce
Learn how people discover, compare and choose products in your category.
Product and insight teams
Bring consumer feedback into product development and launch planning.
Agencies and researchers
Recruit participants for client studies and consumer research projects.
05 / Standards
Clear research. Careful execution.
A well-scoped study
Useful feedback
The research setup, audience and sample are agreed for each study before recruitment begins.
Start Now
Start with the question you need to answer.
Describe what you want to learn. Build a survey your team can review and refine.