Infrastructure

A thoughtful process for useful research

The study brief guides the audience, questionnaire and recruitment. The setup is agreed around the question you need to answer.

Start with the brief

Define the decision, category and audience before the study is scoped.

Use the survey tools with your own audience or discuss panel recruitment.

Set the market and participant criteria around the research question.

Check the questionnaire and recruitment plan before fieldwork begins.

Review the privacy information and study setup before collecting responses.